as a producer........

Khan has also produced some of the films he has starred in. However he has had mixed success as both the producer and the star of his films. He set up a production company called Dreamz Unlimited with Juhi Chawla and director Aziz Mirza in 1999. The first two of the films he produced and starred in: Phir Bhi Dil Hai Hindustani (2000) and Asoka (2001) were box office failures.

His third film, as a producer and star, Chalte Chalte (2003), was the first box office hit from his production house. In 2004 he set up another production company called Red Chillies Entertainment and produced and starred in Main Hoon Na which was another hit at the box office. In 2005 he produced and starred in the fantasy film Paheli, which was India's selection for the Academy Awards (foreign films category) but did not win. At the box office Paheli was a disappointment. That same year he also co-produced the supernatural horror film Kaal with Karan Johar and performed an item number for the film with Malaika Arora Khan. Kaal was moderately successful at the box office.

The forthcoming film produced by his company Red Chillies Entertainment is Om Shanti Om which he will also star in.